Below you will see my work in the first two images of which the university selected after presented in a PP format. The second section of images is what the designers at the UOW were able to further create from the basis of my design.

Objectives of the brief:

Align organisational values, behaviours, and desired strategies within UOW valued-driven culture (People and Culture)​

• Enhance accountability​

• Foster a supportive and inspiring workspace​

• Build a connected community​

Orientation

Developed in response staff ‘Engagement Survey Feedback’​

• Based on the ‘Be, Do, Have’ Model from ‘Walking the Talk, Building a Culture for Success’, Carolyn Taylor (2015).​

• ‘Being, Doing, Having’ ​

• ‘Being’  Values and Beliefs​

• ‘Doing’  Behaviours​

• ‘Having’  Results​

• Systems, policies, processes, symbols​

Incorporating UOW’s HART Plan graphics​

• Stronger emphasises on inclusion and diversity​

• Clarifying the holistic and interconnected nature of values​

VALUE PHRASES:​

1. ‘Thrive Together’​

2. ‘Pursue Excellence’​

3. ‘Be Accountable’​

4. ‘Lead with Integrity’​