Below you will see my work in the first two images of which the university selected after being presented the UOW design and branding team. The second section of images is what the designers at the UOW were able to further create from the basis of my design.

Objectives of the brief:

Align organisational values, behaviours, and desired strategies within UOWs valued-driven culture (People and Culture)​.

• Enhance accountability​

• Foster a supportive and inspiring workspace​

• Build a connected community​

Orientation

Developed in response to staff ‘Engagement Survey Feedback’​

• Based on the ‘Be, Do, Have’ Model from ‘Walking the Talk, Building a Culture for Success’, Carolyn Taylor (2015).​

• ‘Being, Doing, Having’ ​

• ‘Being’  Values and Beliefs​

• ‘Doing’  Behaviours​

• ‘Having’  Results​

• Systems, policies, processes, symbols​

Incorporating UOW’s HART Plan graphics​

• Stronger emphasises on inclusion and diversity​

• Clarifying the holistic and interconnected nature of values​

VALUE PHRASES:​

1. ‘Thrive Together’​

2. ‘Pursue Excellence’​

3. ‘Be Accountable’​

4. ‘Lead with Integrity’​